What should dealers do if they receive a complaint?

Dealers should address complaints in a timely manner to ensure customer satisfaction and maintain a good reputation in the industry. Effectively handling complaints demonstrates professionalism and a commitment to providing quality service. Timely responses can help resolve issues before they escalate, showing customers that their concerns are valued and taken seriously. By addressing complaints promptly, dealers also have the opportunity to rectify any mistakes, learn from feedback, and improve their practices, contributing to overall business success.

Neglecting complaints or considering them minor can lead to increased customer dissatisfaction and potential loss of business. Furthermore, escalating complaints to competitors or discussing them only among employees does not resolve the issue and may lead to an unprofessional image. A proactive approach in handling complaints not only protects the interests of the dealer but also helps build trust and loyalty with customers.