What is the term for communication methods aimed at promoting a product or service?

The term that specifically refers to communication methods aimed at promoting a product or service is advertising. Advertising encompasses the various strategies and platforms used to create awareness and persuade consumers about a brand, product, or service. It typically involves paid messages through channels such as television, radio, print, and digital media.

In contrast, while marketing is a broader term that includes advertising as one of its many components, it also encompasses market research, product development, pricing, and distribution strategies. Public relations focuses on managing the public perception of an organization through communication with various stakeholders and does not primarily aim at promoting products or services. Sales promotion refers to short-term incentives designed to boost sales, such as discounts and special offers, but does not cover the overarching strategies used to communicate about a product or service on a long-term basis. Therefore, advertising is the most precise choice for communication methods that promote products or services.